PUBLICITY ROCKSTAR™ COURSE
Get publicity and 10x your visibility, skyrocket your reputation, and grow your email list on steroids.
Use Code PUBLICITYROCKS for a Limited-Time 15% Discount - PAY NOW
Become a sought-after industry expert.
Be seen everywhere and have your ready-to-buy dream clients reach out to you.
Stand out from your competition.
Build instant trust & authority, and become the unquestionable choice for your ideal clients.
Get more clients and
make more money.
Build an audience of raving fans, grow your email list on steroids, and skyrocket your sales.
You want to become a sought-after industry expert and work with dream clients. There's only one problem: They don't know that you exist.
You started your coaching business with the intention to help others and to make an impact. But you also wanted to do something that you are passionate about and make money with work that you love.
Though it turns out that getting visible to your ideal client, building an expert reputation, and actually selling your coaching services is much harder than you anticipated.
And you are not alone: Most coaches are frustrated with the endless marketing rat race! Showing up on social media every single day is exhausting, especially with the tiny reach you get from it if you don’t open your wallet.
And while ads used to be affordable it now requires a significant stack of cash to test different campaigns just to become an ongoing pricey strategy to build your email list and acquire new clients.
Not to mention the struggles that will arise with the changes in 2024 when you won’t be able to create lookalike audiences anymore nor to retarget your audience.
Inside the Publicity Rockstar™ Course, you learn to leverage the reach, impact, and reputation of prestigious online magazines to accelerate your business growth so that you can let influential publications work for you long-term instead of having to show up on social media every single day.
This course is perfect for you if you want to create strategic pieces of content that live online for YEARS and help you to be found by your dream clients (instead of disappearing into a black social media hole where no one ever will see it again).
Stop trying to build your business alone and tap into already existing audiences to get your message in front of the people you are meant to serve.
CLIENTS FEATURED ON
I know what it feels like to be exhausted and frustrated from trying to get visible to your ideal client.
When I started my first business as a Breakup and Divorce Coach in 2014, I was thrilled to help women in overcoming heartache. However, that excitement faded as I faced the challenge to becoming visible to my ideal clients.
I followed the advice of marketing gurus and pursued various strategies:
❌ Blogging,
❌ Podcast hosting,
❌ Webinars,
❌ Creating numerous lead magnets,
❌ Participating in online summits,
❌ Daily social media engagement,
❌ Sending weekly newsletters,
❌ Attending networking events,
❌ Wasting money on ineffective ads…
After six months, I reached a breaking point, overwhelmed and filled with doubt about the value of my investment of time, energy, and money 😭
Tears welled up in my eyes as I sat in a co-working space in Chiang Mai, feeling like a failure.
But giving up was never an option. NOTHING would bring me back to corporate! NEVER EVER will I have a boss again!
At that moment I decided to go back to my roots which are journalism and PR.
I decided to focus on leveraging the media and podcasters’ reach, impact, and reputation to grow my business.
But then…
As a certified PR Consultant coming from the corporate world, I was sending press releases.
🦗 Super excited about being invited for interviews I checked my email inbox like a maniac and…HEARD CRICKETS🦗
That was how I found out that press releases do NOT work if you aren’t a household name and pretty much nobody has ever heard of you.
Despite feeling unknown and doubting my own interest, I refused to give up. Through extensive testing and adjustments, I made it work. I meticulously crafted what I now call the Publicity Rockstar™ Method.
With that method I landed features in major media outlets like Cosmopolitan (online AND print 🤯), Instyle, Closer & many more.
Focusing on getting FREE publicity revolutionized my coaching business.
✅ Within 18 months, I generated an advertising value exceeding 3 million euros.
✅ I built a website with 100.000+ monthly organic (not paid!) readers.
✅ I build an email list of thousands of potential clients.
✅ My social media presence experienced rapid growth (once I got 1.500 new followers within 12 hours from one media feature!)
✅ I secured a book deal with a renowned publishing house and wrote a bestselling book.
✅ Therefore, I was mostly fully booked, my programs sold out and my passive income increased month after month.
✅ And: Potential clients actively approached me!
And I want the same for you.
That’s why I am dedicated to helping you gain media attention and podcast interviews. It’s the simplest, fastest, and most cost-effective way to share your message with the world.
I firmly believe that PR shouldn’t be restricted to 6- and 7-figure business owners, as it is an excellent tool for rapid business growth. To provide accessible PR knowledge, step-by-step guidance, and high-level coaching and consulting, I run the Publicity Rockstar™ Course, offering affordable opportunities for coaches like you.
These are the kinds of results you can expect.
Connecting with Simone has been an absolute dream! Over the years, I have struggled with getting my name out there and Simone immediately relieved me of those frustrations. Her structure taught me how to position myself as an expert, how to engage my audience with passion, and how to pitch like a badass. The best part…I got a YES on my first pitch to Healthline, a highly reviewed health magazine with 250 million (!) monthly readers, featured as a guest contributor, and got PAID $300 for that post. Simone is an incredible PR & Publicity coach and mentor! I am deeply grateful for all that I have learned from her, her endearing support each step of the way, and the skills I have mastered for a lifetime.
Mercedes Fernandez
Founder of Walk with Pop
Simone’s experience as a business owner and coach in the love industry has been invaluable! Her coaching is brilliantly structured, clear and it takes you through step by step how to become your own PR agent. I went from zero clients at the start of working with Simone to now an almost full coaching practice where the vast majority of my leads are generated through PR. I could not have done this without Simone and I highly recommend her to any coach, whether you are new to the industry or at it for many years.
Kelly Brändli
Matchmaker and Found of The One
I’ve been featured in online magazines such as Vriendin (600.000 readers), Wendy online (my story was read by 220.000 unique readers) and in Libelle, Netherland’s biggest women magazine with more than 1,4 Mio readers. These media features helped me to get new clients and they quadrupled my website visitors. Simone makes this new world of PR and contacting media outlets so easy to do!! Working with her not only helped me to grow my business but I also gained a ton of self-confidence to reach out to journalists and give media interviews.
Bjelke Rietveld-Debruin
Self Love Coach and Pranic Healer
OR...
Skip years of trying to grow your coaching business the hard way and leverage the reach, impact, and reputation of prestigious magazines and podcast shows to accelerate your business growth.
Say goodbye to…
🙅♀️…feeling overwhelmed and defeated having to show up on social media every single day.
🙅♀️…wrecking your brain and spending hours on social media content that barely reaches your audience.
🙅♀️ …feeling sad that you have such a great gift and nobody knows about it because you are a best-kept secret that can’t cut through all the online noise.
🙅♀️… always feeling exhausted from the endless online marketing rat race
🙅♀️…feeling frustrated or even anxious about the amount of money you (need to) spend on ads to get leads.
🙅♀️…wondering how you will ever make a name for yourself so that other see you as an expert.
🙅♀️…feeling disappointed because nobody signs up for your lead magnet and your email list is basically non-existent.
Instead, you’ll...
🥳…invest time once to write an article or give an interview that will be visible to thousands of potential clients (and stays online as an ongoing lead magnet without you having to do anything).
🥳…come up with your core expert topics and story angles and offer them to journalists and podcast hosts over and over.
🥳…be approached by ideal ready-to-work with-you clients who discovered you in an article or on a podcast.
🥳…feel relaxed because you know that people will find and reach out to you without having to show up 24/7.
🥳…tap into already existing audiences of your ideal clients for FREE and build your own audience FAST.
🥳…build a powerful brand by getting endorsed by the endorsed and utilize the reach, impact, and reputation of magazines and podcast shows to accelerate your business growth for free (hello 
massive authority and credibility boost!).
🥳…build your email list on steroids and see new subscribers - that you can turn into raving and paying fans - coming in every single day
Say goodbye to…
🙅♀️…feeling overwhelmed and defeated having to show up on social media every single day.
🙅♀️…wrecking your brain and spending hours on social media content that barely reaches your audience.
🙅♀️ …feeling sad that you have such a great gift and nobody knows about it because you are a best-kept secret that can’t cut through all the online noise.
🙅♀️… always feeling exhausted from the endless online marketing rat race
🙅♀️…feeling frustrated or even anxious about the amount of money you (need to) spend on ads to get leads.
🙅♀️…wondering how you will ever make a name for yourself so that other see you as an expert.
🙅♀️…feeling disappointed because nobody signs up for your lead magnet and your email list is basically non-existent.
Instead, you’ll...
🥳…invest time once to write an article or give an interview that will be visible to thousands of potential clients (and stays online as an ongoing lead magnet without you having to do anything).
🥳…come up with your core expert topics and story angles and offer them to journalists and podcast hosts over and over.
🥳…be approached by ideal ready-to-work with-you clients who discovered you in an article or on a podcast.
🥳…feel relaxed because you know that people will find and reach out to you without having to show up 24/7.
🥳…tap into already existing audiences of your ideal clients for FREE and build your own audience FAST.
🥳…build a powerful brand by getting endorsed by the endorsed and utilize the reach, impact, and reputation of magazines and podcast shows to accelerate your business growth for free (hello massive authority and credibility boost!).
🥳…build your email list on steroids and see new subscribers - that you can turn into raving and paying fans - coming in every single day
The Publicity Rockstar™ Course will help you to revolutionize your coaching business and accelerate your business growth. But don’t take my word for it, here’s what my students achieved.
Publicity Rockstar™ Course Roadmap
The only thing standing between you and constantly attracting ready-to-buy coaching clients, without spinning
your wheels on social media, are 6 simple steps that we fully cover in Publicity Rockstar™.
01
Your Rockstar Offer - aka Creating the Crucial Foundation 🚀
We delve into the art of truly understanding your ideal client. Doing so lets you pinpoint the most influential magazines that align perfectly with your coaching business. Crafting your narrative becomes a breeze once you gain clarity on your core message and what you wish to be known for. I’ll guide you in creating unforgettable bios that capture the essence of your brand and transform casual readers into paying clients.
02
The Audience - aka Crafting Your Impactful Media List 📜
Simplify the often daunting task of media outreach with my swift and efficient strategies, enabling you to curate a list of relevant media outlets and publications with ease. Say goodbye to procrastination borne from uncertainty. I offer in-depth insights on pinpointing the right individuals to connect with, coupled with resourceful techniques to find the best email addresses for free effortlessly.
03
The Hit - aka Getting the Journalist’s Undivided Attention 📢
Grasping the needs of a journalist is essential; by discerning and addressing their requirements, you can craft compelling pitches that are hard to decline. Additionally, mastering the skill of continuously generating story ideas can save countless hours, ensuring that inspiration strikes frequently without the grind of daily, exhaustive brainstorming.
04
The Stage - aka Writing and Sending Your Irresistible Pitch ✍️
Discover why sending press releases is the worst PR approach, and learn how to craft a powerful and newsworthy pitch and massively increase your chances of getting a Yes! Get an unfair advantage by implementing my magic formula before you reach out.
05
The Performance - aka Sharing Your Wisdom with Unshakable Confidence ⭐
Learn how to write an outstanding, high-value guest article that your ideal client actually reads using my storytelling hacks that everyone should use. Discover how to rock your media interviews and handle tough questions so that you leave behind an impressed journalist who’s coming back for more.
06
The Promotion - aka Leveraging Your Publicity for Clients, Cash, and Reputation 🤑
Learn what it takes to build sustainable relationships with journalists; understanding the nuances of this can set you apart in the industry. Discover 21+ ways to leverage your publicity for clients, cash, and reputation, multiply the reach of your media appearances, and grow your audience on steroids.
Here's What You Get
In-depth Publicity Rockstar™
Video Training
Get access to my in-depth video training of my Publicity Rockstar™ Method, a proven step-by-step process. to get featured and published in prestigious magazines and publications. This training will teach you EVERYTHING that you need to know in an easy and very digestible way so that you take action.
Proven-to-Work
Pitching Templates
Stop guessing what could work and use my templates of the highest converting pitches that you can send to journalists and podcast hosts right away.
Story Idea
Vault
Never have a hard time coming up with story ideas again! Just easily access the 150+ story ideas, make them your own and pitch them right away.
Extensive Media List
Save hours of researching and check out our extensive media list with magazines and websites that are looking for contributors aka guest writers! It’s a list of 1700+ sites in 15+ industries ranging from business, to health, dating, parenting, career, finance and more.
Worksbooks & Tracking Sheets
Use our workbooks to follow the training so that you get all perfectly set up and utilize our tracking sheets to maximize your success!
Save €€€ and Learn a Lifetime Marketing Skill
Learn a lifetime marketing skill that allows you to never be dependent on a PR agency or a publicist (that otherwise will cost you between €5,000 and €15,000 PER MONTH)
✍️ You sat down once to come up with your expert topics and an impactful outreach strategy, instead of having to come up with a million ideas to feed social media.
🥳 You tapped into already existing audiences of your ideal client and use them to grow your own audience fast and with ease.
😍 Fast forward a few weeks and you be approached by ideal ready-to-work- with-you clients who discovered you in an article or on a podcast.
💸 Your sales calls were a piece of cake because the people who reach out to you already see you as an authority and trust you to help solve their problems.
Once you start implementing what you learn with the Publicity Rockstar™ Course, these are the kinds of results you’re going to get.
Due to the pandemic I wasn’t able to meet people and to grow my business. Also, I had zero confidence in my writing skills. Working with Simone really changed my life and my business and I really recommend her if you want to get your name and your message out there. I was an editor pick one week for Elephant Journal and actually got paid. And I also got into Purpose Fairy and most recently into Tiny Buddha. The latter brought in over 100 subscribers to my newsletter in just three days!! And that was a big big win.
Nancy Candea
Second Half of Life Coach
I was featured on 3 podcasts within 30 days of hiring Simone. I would recommend hiring her as a PR consultant in a heartbeat. She’s amazing at what she does. She delivers what she promises. And she’s certainly an amazing investment to make and a consultant for the keeps.
Aasma Wasti
Founder and CEO of Accelera8 Global
Is this you?
- You are done being a best-kept secret and are ready to step into the spotlight and not afraid to go outside your comfort zone to reach your big goals.
- You want to share your message with thousands or millions of people, make a world-changing impact and build a powerful personal brand.
- You want to build your email list on steroids so that you build a future-proof business that does not depend on social media algorithms.
- You want to gain the visibility, credibility, trust, and authority that sets you apart from your competition and makes you the unquestionable choice for your dream client.
- You are tired of wasting time on social media and want to attract your ideal clients who are ready to work with you and pay you what you are worth.
- You want to lower your ad spend and/or have more “client acquisition eggs” in your basket than only a pricey ad strategy.
- You don’t want to hire an (extremely expensive) PR or marketing agency to accelerate your business growth.
The Publicity Rockstar™ Course is a training, uniquely designed for coaches that is going to help you to become the sought-after industry expert everyone is raving about and who is being approached by dream clients who are ready to pay top-dollar for your services.
01
There’s No
Wasting Time
You don’t have to study PR or spend months or years practicing to make it work! Inside the Publicity Rockstar™ Course, I am not drowning you with all kinds of details that I know as a certified PR consultant with 20+ years of experience that aren’t relevant to you. Instead, I share with you only what you need to know so you can cut through the BS and get the impactful publicity that grows your business.
02
A Proven Method to Get Featured in Top-Tier Magazines and Podcast Shows
PR is not as complicated as you might think it is; you just need to know what you do and when! My Publicity Rockstar™ Method got my clients and myself featured in magazines such as Cosmopolitan, Instyle, Marie Claire, Forbes, Business Insider, Elephant Journal, Tiny Buddha, and many more. It’s a clear and easy-to-follow step-by-step system that I’ve developed and fine-tuned in the past 9 years and that I have taught and used ever since.
Getting featured in the media and on podcast shows is NOT optional if you want to grow a highly-profitable coaching + consulting business!
Many coaches and consultants think that media and podcast coverage is a nice gimmick that they will work on ‘somewhere down the road of entrepreneurship’.
Let me tell you one thing
The coaching market is VERY crowded. It became more crowded during Covid as people had to make career shifts, and it will grow even more. It’s estimated that the coaching market is a $20 billion USD industry by 2022.
What does that mean for you?
You need to stand out in the sea of competition.
You need to cut through the noise and become visible to your ideal client.
You need to build authority, trust and credibility to be able not only to stay in the market, but to run a highly profitable business!
Media and podcast features can do all of that at once!
I have created an easy to follow step-by-step process. The beauty about my approach is that following my Publicity Rockstar™ Method, my clients get all they need to build an impactful and profitable brand: Visibility, Authority, Credibility and Trust.
Don't buy into that one limiting belief...
I talk to so many coaches and consultants who think they aren’t ready to get media and podcast coverage yet. Please know, even if you started your business yesterday, you are able to land amazing features! Why? Because the media doesn’t look for the most experienced coaches and consultants, they look for those who add the most value to their audience. So let’s get started today!
What you also
might think you need but you actually DO NOT…
You don’t need a PR agency or a publicist. I will guide you through an easy process so that you understand how to get featured in the media and on podcast shows and never will be in need to pay 10k to 15k per month (!) to an agency.
You don’t need media contacts. I will teach you an easy way to identify and connect with the right journalist /podcast host that is interested in your story and expertise.
You don’t need a social media following. Journalists need to create up to 10 stories per week! They aren’t interested in your social media following, they are interested in the value that you can add to their audience.
You don’t need to have hundreds of clients. To come up with compelling story ideas that are interesting you don’t have to have hundreds of clients. Actually you wouldn’t even have to have one client to offer valuable input to a journalist.
You don’t need to be a writer. If you are able to coach your clients, you are able to write content that your ideal client loves. And to be 100% sure, I will teach you every single step, and even proofread it, if needed.
You don’t have to be a well-known expert. By being featured in top-tier media outlets and on prestigious podcast shows you are extremely visible and become a well-known expert.
You don’t need to invest hundreds of hours to be successful. Actually, once you have the foundation in place and understand the process, it will take you 2-3 hours per week (!) to successfully pitch yourself. How much time do you waste on social media?
Yes, it is possible for you too, even if you secretly suffer from imposter syndrome (we all do, and I will show you how to overcome it)!
frequently asked questions
Have a question?
Who is this course for?
It was designed for coaches and consultants, but the strategy I teach works for any solopreneur who’s looking to get thousands (or even millions) of eyeballs on their business, build a powerful personal brand, and increase their income.
Why is getting publicity important?
It gives you everything you need to build a profitable business: visibility, authority, credibility, and trust because you are ‘endorsed by the endorsed.’ With ad prices skyrocketing and the decreasing organic reach on social media, publicity is an excellent alternative way to reach their audience.
How do I know I am ready for publicity?
If you are a coach, consultant, or solopreneur who serves clients and has a mission, a story, a message, knowledge, and/or services that the world needs to hear about, you are ready to pitch yourself to the media and podcast hosts.
The media needs you just as much as you need the media; keep that in mind. They need fresh content, a lot of it. And you have it!
Isn’t publicity something for established business owners?
No. The media doesn’t look for the most experienced business owner; they look for those who add the most value to their audience.
Why should I listen to you?
I hold a Master’s degree in journalism and am a certified PR Consultant with 20+ years of experience in the media and PR world. I have built my first business solely with free publicity, with features in Cosmopolitan, Instyle, Closer, and more. Nowadays, I am a regular contributor to Forbes.com and a freelance writer for publications such as Insider, parents, Well + Good, and Cosmopolitan.
What will I learn in this course?
You’ll learn to get publicity for your business with two hours of work per week without paying €10,000/month because you hired a PR agency.
Most PR and publicity courses are between €2,000 and €4,000; yours is €200 - what’s the catch?
The PR industry makes media outreach a secretive process that makes most business owners believe they need to hire a PR agency. That is absolutely not the case; in fact, you will be more successful if you handle your media outreach yourself. I am here to spill the tea and give you everything you need to get publicity. This course is also a side gig and not my primary income.
How long will it take to get results?
It can literally take you as little as 24 hours to get your first pitch accepted.
What’s included in the course?
A bite-sized video training with workbooks, proven-to-work pitching templates, a story idea vault, and an extensive list of publications that are looking for contributors.
Does the course come with 1:1 support?
No, this is a self-study course.
How long can I access the course?
The course comes with lifetime access.
Do I need any PR experience to make this work?
Absolutely not! I give and teach you everything you need to pitch the media successfully.
How much longer can you afford to be trapped in this social media rat race that expects you to show up every single day even if you don’t know what to post or feel like posting at all?
Look, you can keep on creating outstanding content, post it and feel like you’re screaming into the void. Or you can create strategic content that lives on in the online world and brings you clients, even years later.
I know that deep down, you already know that you have to stop playing small and level up your business so that you become this highly-paid sought-after industry expert that impacts so many people and changes so many lives.
If this wasn’t the case you wouldn’t have made it so far.
You know that you have so much to give and to share with the world and that it’s time that everyone knows, and more importantly, that the ones who need your help find you and are able to work with you.
Inside the Publicity Rockstar™ Inner Circle, I do not only show you every single step that you need to take to get featured in prestigious magazines and podcast shows, you also get everything you need (high-converting pitching templates, a media and podcast database, a proven story idea vault, etc.) including weekly LIVE calls and a community. I am also your mentor and biggest cheerleader!
This unique course doesn’t leave you behind with questions, doubts, or overwhelm. It’s designed to make you succeed! 🥂
So, if you’re ready to finally take the leap and stop playing small, then I am here for you.
Publicity Rockstar™ Course is a service from simonesauter.com