Many coaches and consultants started their business because they wanted to make an impact with their work and get paid for doing what they love.
Yet too many are exhausted from their self-marketing because they spin their wheels on social media or burn money with ads that don’t work.
The problem is that they try to grow a business alone, without tapping into existing audiences to accelerate their business growth.
I help my clients to leverage the reach, impact and reputation of top-tier media outlets and podcast shows by getting them featured so they get visible and attract clients that pay them top dollar for their services.
Become a well-known expert with a flourishing business without wasting time on social media or paying for ads and agencies.
Certified PR Consultant with 20+ years experience in the media and PR world, Visibility Strategist, Storyteller, Publicity Rockstar™, bestselling author, wife, mother to two tiny humans and a huge fan of rock and heavy metal music.
In 2014 I launched my first business in the relationship coaching niche. I was new to business and followed the advice of all the online marketing gurus and “did all the things”.
Completely exhausted and frustrated I decided to go back to my roots – which are journalism and PR. Only then I have grown a very successful coaching business – VERY FAST. Media features in Cosmopolitan and Instyle as well as a book deal with a huge publishing house only were the cherry on the cake. My programs sold out and most of the time I was fully booked.
Today I teach coaches and consultants how to leverage the media and podcast shows to get visible and attract clients that pay them top dollar for their services.
Understand your ideal client. Know what you want to be known for. Have an offer in place that you want to sell.
Find the media outlet / the podcast shows that are consumed by your ideal client, and learn how to pitch the right person.
Understand what a journalist / a podcast host is looking for and be able to share a compelling story that your ideal client will listen to.
Write an outstanding pitch the journalist / podcast host will love and accept.
Learn how to write a rockstar guest article and how to give a rockstar interview that makes your ideal client approach you (hello inbound leads!).
Become a master in leveraging your media coverage for clients, cash and reputation.
100% Risk-Free, You can Cancel Anytime!
Connecting with Simone has been an absolute dream! Over the years, I have struggled with getting my name out there and Simone immediately relieved me of those frustrations. Her structure taught me how to position myself as an expert, how to engage my audience with passion, and how to pitch like a badass. The best part…I got a YES on my first pitch to Healthline, a highly reviewed health magazine with 250 million (!) monthly readers, featured as a guest contributor, and got PAID $300 for that post. Simone is an incredible PR & Publicity coach and mentor! I am deeply grateful for all that I have learned from her, her endearing support each step of the way, and the skills I have mastered for a lifetime.
Simone’s experience as a business owner and coach in the love industry has been invaluable! Her coaching is brilliantly structured, clear and it takes you through step by step how to become your own PR agent. I went from zero clients at the start of working with Simone to now an almost full coaching practice where the vast majority of my leads are generated through PR. I could not have done this without Simone and I highly recommend her to any coach, whether you are new to the industry or at it for many years.
I’ve been featured in online magazines such as Vriendin (600.000 readers), Wendy online (my story was read by 220.000 unique readers) and in Libelle, Netherland’s biggest women magazine with more than 1,4 Mio readers. These media features helped me to get new clients and they quadrupled my website visitors. Simone makes this new world of PR and contacting media outlets so easy to do!! Working with her not only helped me to grow my business but I also gained a ton of self-confidence to reach out to journalists and give media interviews.
Due to the pandemic I wasn’t able to meet people and to grow my business. Also, I had zero confidence in my writing skills. Working with Simone really changed my life and my business and I really recommend her if you want to get your name and your message out there. I was an editor pick one week for Elephant Journal and actually got paid. And I also got into Purpose Fairy and most recently into Tiny Buddha. The latter brought in over 100 subscribers to my newsletter in just three days!! And that was a big big win.
I was featured on 3 podcasts within 30 days of hiring Simone. I would recommend hiring her as a PR consultant in a heartbeat. She’s amazing at what she does. She delivers what she promises. And she’s certainly an amazing investment to make and a consultant for the keeps.
Many coaches and consultants think that media and podcast coverage is a nice gimmick that they will work on ‘somewhere down the road of entrepreneurship’.
Let me tell you one thing
The coaching market is VERY crowded. It became more crowded during Covid as people had to make career shifts, and it will grow even more. It’s estimated that the coaching market is a $20 billion USD industry by 2022.
I have created an easy to follow step-by-step process. The beauty about my approach is that following my Publicity Rockstar™ Method, my clients get all they need to build an impactful and profitable brand: Visibility, Authority, Credibility and Trust.
I talk to so many coaches and consultants who think they aren’t ready to get media and podcast coverage yet. Please know, even if you started your business yesterday, you are able to land amazing features! Why? Because the media doesn’t look for the most experienced coaches and consultants, they look for those who add the most value to their audience. So let’s get started today!
You don’t need a PR agency or a publicist. I will guide you through an easy process so that you understand how to get featured in the media and on podcast shows and never will be in need to pay 10k to 15k per month (!) to an agency.
You don’t need media contacts. I will teach you an easy way to identify and connect with the right journalist /podcast host that is interested in your story and expertise.
You don’t need a social media following. Journalists need to create up to 10 stories per day! They aren’t interested in your social media following, they are interested in the value that you can add to their audience.
You don’t need to have hundreds of clients. To come up with compelling story ideas that are interesting you don’t have to have hundreds of clients. Actually you wouldn’t even have to have one client to offer valuable input to a journalist.
You don’t need to be a writer. If you are able to coach your clients, you are able to write content that your ideal client loves. And to be 100% sure, I will teach you every single step, and even proofread it, if needed.
You don’t have to be a well-known expert. By being featured in top-tier media outlets and on prestigious podcast shows you are extremely visible and become a well-known expert.
You don’t need to invest hundreds of hours to be successful. Actually, once you have the foundation in place and understand the process, it will take you 2-3 hours per week (!) to successfully pitch yourself. How much time do you waste on social media?
Yes, it is possible for you too, even if you secretly suffer from imposter syndrome (we all do, and I will show you how to overcome it)!
If you enroll in The Publicity Rockstar™ Inner Circle now, you’ll be enrolled at €197 per month. You’ll get instant access to EVERYTHING mentioned above, e.g. the video training, the pitching templates, the extensive media list, etc.
Once you become a member, you can cancel your monthly membership at anytime for any reason. No questions asked.
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