Coaches and Consultants
PRESTIGIOUS MAGAZINES AND PODCAST SHOWS
Be seen everywhere and have your ready-to-buy dream clients reach out to you.
Build an audience of raving fans, grow your email list on steroids, and skyrocket your sales.
You want to become a sought-after industry expert and work with dream clients. There's only one problem: They don't know that you exist.
You started your coaching business with the intention to help others and to make an impact. But you also wanted to do something that you are passionate about and make money with work that you love.
Though it turns out that getting visible to your ideal client, building an expert reputation, and actually selling your coaching services is much harder than you anticipated.
And you are not alone: Most coaches are frustrated with the endless marketing rat race! Showing up on social media every single day is exhausting, especially with the tiny reach you get from it if you don’t open your wallet.
And while ads used to be affordable it now requires a significant stack of cash to test different campaigns just to become an ongoing pricey strategy to build your email list and acquire new clients.
Not to mention the struggles that will arise with the changes in 2024 when you won’t be able to create lookalike audiences anymore nor to retarget your audience.
Inside the Publicity Rockstar™ Inner Circle you learn to leverage the reach, impact, and reputation of prestigious online magazines and podcast shows to accelerate your business growth so that you can let powerful features work for you long-term instead of having to show up on social media every single day.
This membership is perfect for you if you want to create strategic pieces of content that live on in the online world for YEARS and help you to be found by your dream clients (instead of disappearing in a black social media hole where no one ever will see it again).
Stop trying to build your business alone and tap into already existing audiences to get your message in front of the people you are meant to serve.
Former journalist, certified PR Consultant (by German Press Academy in Berlin) with 20+ years experience in the media and PR world, Visibility Strategist, Storyteller, Publicity Rockstar™, bestselling author, wife, mother to two tiny humans, and a huge fan of rock and heavy metal music.
In 2014 I launched my first business in the relationship coaching niche. I was new to business and followed the advice of all the online marketing gurus and “did all the things”.
Completely exhausted and frustrated I decided to go back to my roots – which are journalism and PR. Only then I have grown a very successful coaching business – VERY FAST.
I have built and grown my entire business, solely by utilizing the power of the media and podcast shows. I have been featured in media outlets, such as Cosmopolitan, Instyle, and Closer, shared my story on countless podcasts and TV shows, built a blog with 100.000+ monthly organic (!) readers, and have created an advertising value of more than 3 million euro in just 18 months. With that, my programs sold out and most of the time I was fully booked.
Before my entrepreneurial journey began, I worked as a journalist and PR manager for Fortune 500 companies. Today I teach coaches and consultants how to leverage the media and podcast shows to get visible and attract clients that pay them top dollar for their services.
I believe PR should not be something that is reserved for 6- and 7-figure business owners, especially because it is an excellent way to build and grow your business fast. That is why I run my Publicity Rockstar™ Inner Circle, where I offer insider PR knowledge, a step-by-step plan, and high-level coaching and consulting for a very affordable price.
Connecting with Simone has been an absolute dream! Over the years, I have struggled with getting my name out there and Simone immediately relieved me of those frustrations. Her structure taught me how to position myself as an expert, how to engage my audience with passion, and how to pitch like a badass. The best part…I got a YES on my first pitch to Healthline, a highly reviewed health magazine with 250 million (!) monthly readers, featured as a guest contributor, and got PAID $300 for that post. Simone is an incredible PR & Publicity coach and mentor! I am deeply grateful for all that I have learned from her, her endearing support each step of the way, and the skills I have mastered for a lifetime.
Simone’s experience as a business owner and coach in the love industry has been invaluable! Her coaching is brilliantly structured, clear and it takes you through step by step how to become your own PR agent. I went from zero clients at the start of working with Simone to now an almost full coaching practice where the vast majority of my leads are generated through PR. I could not have done this without Simone and I highly recommend her to any coach, whether you are new to the industry or at it for many years.
I’ve been featured in online magazines such as Vriendin (600.000 readers), Wendy online (my story was read by 220.000 unique readers) and in Libelle, Netherland’s biggest women magazine with more than 1,4 Mio readers. These media features helped me to get new clients and they quadrupled my website visitors. Simone makes this new world of PR and contacting media outlets so easy to do!! Working with her not only helped me to grow my business but I also gained a ton of self-confidence to reach out to journalists and give media interviews.
The Publicity Rockstar™ Inner Circle is the *only* PR membership out there that is specifically for coaches and consultants.
If you’re all in to building a powerful personal brand, blowing up your email list and becoming a sought-after industry expert so that you can rack up your profits without social media, this program is for YOU!
The only thing standing between you and constantly attracting ready-to-buy coaching clients, without spinning
your wheels on social media, are 6 simple steps that we fully cover in Publicity Rockstar™.
Get access to my in-depth video training of my Publicity Rockstar™ Method, a proven step-by-step process. to get featured in prestigious magazines and podcast shows. This training will teach you EVERYTHING that you need to know to get featured in an easy and very digestible way so that you’re not overwhelmed but finally take action and move towards those BIG features!
Stop guessing what could work and use my templates of the highest converting pitches that you can send to journalists and podcast hosts right away.
Never have a hard time coming up with story ideas again! Just easily access the 150+ story ideas, make them your own and pitch them right away.
Save hours of researching and check out our extensive media list with magazines and websites that are looking for contributors aka guest writers! It’s a list of 1700+ sites in 15+ industries ranging from business, to health, dating, parenting, career, finance and more.
Use our workbooks to follow the training so that you get all perfectly set up and utilize our tracking sheets to maximize your success!
Connect with other Publicity Rockstars™ and support each other on the amazing journey of getting visible everywhere and becoming a leading industry expert!
We also promise to respond to your questions within 24 hours at weekdays so that you have all the knowledge and motivation you need to move forward quickly.
Join our weekly live calls to ask any question that you have and get an in-depth answer from Simone and access the swarm intelligence of the community.
You get the exclusive opportunity to purchase private hourly consulting sessions with Simone. Those sessions are not available outside of the membership.
On every question that you will ask in the community you will get an in-depth, personalized answer from Simone (and/or another expert). You can hand in documents to review and often get a video response! These documents can be your story ideas, pitches, guest articles, your brand story, your core topics of impact, your media/podcast kit, etc. You can even ask that your website will be reviewed in terms of “media readiness”.
Coming up with relevant and timely story ideas for the media can be time-consuming and nerve wracking – but not with us! Every month you get a timely story angle cheat sheet in which I share with you the hottest timely story angles of the upcoming month so that you can come up with specific and relevant story ideas for your coaching business that the media cannot ignore.
Reporters are constantly looking for stories, soundbites and quotes of experts, and we want to make sure you’re top of mind when they’re looking for an expert to contribute to a media piece. As PR agency we have access to hundreds of journalists request every single day. We go through all of them and share the ones that are relevant to our members every single day (via WhatsApp because of the time-sensitivity) so that you have the opportunity to pitch yourself right asap.
Learn a lifetime marketing skill that allows you to never be dependent on a PR agency or a publicist (that otherwise will cost you between €5,000 and €15,000 PER MONTH)
✍️ You sat down once to come up with your expert topics and an impactful outreach strategy, instead of having to come up with a million ideas to feed social media.
🥳 You tapped into already existing audiences of your ideal client and use them to grow your own audience fast and with ease.
😍 Fast forward a few weeks and you be approached by ideal ready-to-work- with-you clients who discovered you in an article or on a podcast.
💸 Your sales calls were a piece of cake because the people who reach out to you already see you as an authority and trust you to help solve their problems.
Due to the pandemic I wasn’t able to meet people and to grow my business. Also, I had zero confidence in my writing skills. Working with Simone really changed my life and my business and I really recommend her if you want to get your name and your message out there. I was an editor pick one week for Elephant Journal and actually got paid. And I also got into Purpose Fairy and most recently into Tiny Buddha. The latter brought in over 100 subscribers to my newsletter in just three days!! And that was a big big win.
I was featured on 3 podcasts within 30 days of hiring Simone. I would recommend hiring her as a PR consultant in a heartbeat. She’s amazing at what she does. She delivers what she promises. And she’s certainly an amazing investment to make and a consultant for the keeps.
The Publicity Rockstar™ Inner Circle is a membership, uniquely designed for coaches, that is going to help you to become the sought-after industry expert everyone is raving about and who is being approached by dream clients who are ready to pay top-dollar for your services.
You don’t have to study PR or spend months or years practicing to make it work! Inside the Publicity Rockstar™ Inner Circle, I am not drowning you with all kinds of details that I know as a certified PR consultant with 20+ years of experience but that aren’t relevant to you. Instead, I share with you only what you need to know so that you can cut through the BS and get that impactful online magazine and podcast features in the next 12 weeks.
PR is not as complicated as you might think it is, you just need to know what you do, and when! My Publicity Rockstar™ Method got my clients and myself featured in magazines such as Cosmopolitan, Instyle, Marie Claire, Forbes, Business Insider, Elephant Journal, Tiny Buddha, and many more. It’s a clear and easy-to-follow step-by-step system that I’ve developed and fine-tuned in the past 9 years and that I teach and use ever since.
Most courses don’t get you the desired results because there’s no one to answer your questions or to back you up. That is why The Publicity Rockstar™ Inner Circle is a membership with a thriving community and weekly LIVE calls including hot seat and mindset coaching so that you get all questions answered, and the confidence to send those pitches. The best strategy doesn’t work if you don’t have a team that supports you and cheers you on! We are different because your success is our success 🥂
Many coaches and consultants think that media and podcast coverage is a nice gimmick that they will work on ‘somewhere down the road of entrepreneurship’.
Let me tell you one thing
The coaching market is VERY crowded. It became more crowded during Covid as people had to make career shifts, and it will grow even more. It’s estimated that the coaching market is a $20 billion USD industry by 2022.
I have created an easy to follow step-by-step process. The beauty about my approach is that following my Publicity Rockstar™ Method, my clients get all they need to build an impactful and profitable brand: Visibility, Authority, Credibility and Trust.
I talk to so many coaches and consultants who think they aren’t ready to get media and podcast coverage yet. Please know, even if you started your business yesterday, you are able to land amazing features! Why? Because the media doesn’t look for the most experienced coaches and consultants, they look for those who add the most value to their audience. So let’s get started today!
You don’t need a PR agency or a publicist. I will guide you through an easy process so that you understand how to get featured in the media and on podcast shows and never will be in need to pay 10k to 15k per month (!) to an agency.
You don’t need media contacts. I will teach you an easy way to identify and connect with the right journalist /podcast host that is interested in your story and expertise.
You don’t need a social media following. Journalists need to create up to 10 stories per week! They aren’t interested in your social media following, they are interested in the value that you can add to their audience.
You don’t need to have hundreds of clients. To come up with compelling story ideas that are interesting you don’t have to have hundreds of clients. Actually you wouldn’t even have to have one client to offer valuable input to a journalist.
You don’t need to be a writer. If you are able to coach your clients, you are able to write content that your ideal client loves. And to be 100% sure, I will teach you every single step, and even proofread it, if needed.
You don’t have to be a well-known expert. By being featured in top-tier media outlets and on prestigious podcast shows you are extremely visible and become a well-known expert.
You don’t need to invest hundreds of hours to be successful. Actually, once you have the foundation in place and understand the process, it will take you 2-3 hours per week (!) to successfully pitch yourself. How much time do you waste on social media?
Yes, it is possible for you too, even if you secretly suffer from imposter syndrome (we all do, and I will show you how to overcome it)!
If you are a coach or consultant who serves clients and has a mission, a story, a message, knowledge and/or services that the world needs to hear about, you are ready to pitch yourself to the media and podcast hosts.
The media needs you just as much as you need the media; keep that in mind. Some journalists have to create up to 10 stories per week (!), they need fresh content, a lot of it. And you have it!
Not only! I talk to so many coaches and consultants who think they aren’t ready to get media and podcast coverage yet. Please know, even if you started your business yesterday, you are able to land amazing features! Why? Because the media doesn’t look for the most experienced coaches and consultants, they look for those who add the most value to their audience.
You see, the coaching market is VERY crowded. It became more crowded during Covid as people had to make career shifts, and it will grow even more. It’s estimated that the coaching market is a $20 billion USD industry by 2022.
What does that mean for you?
Media and podcast features can do all of that at once!
In a nutshell, it gives you everything that you need to build a profitable business: visibility, authority, credibility and trust.
Here’s a simple formula:
AUTHORITY attracts attention + CREDIBILITY closes clients = PUBLICITY propels profitability
Your ideal needs to trust you. Trust is one of the most important factors in their buying decision, especially as a coach and consultant, because ‘you are the product’ they buy. By seeing you in the media and on podcast shows in their subconscious you are a trustworthy expert because you are endorsed by the endorsed, so to say.
A bit more tangible, that means:
That’s the case for most of my clients, but that’s why I’m here. I help you build the confidence that you need.
Good, because that’s what I’m here for 🙂 You don’t have to be a well-known expert in your field to get featured, you become one though your media and podcast features.
Crafting a compelling brand story that your clients will listen to, is one of the core aspects of our work together. I help you to put your story into words so you can confidently share it in the media and on podcast shows (and everywhere else!).
Yes, absolutely! The media and podcast hosts don’t look for the most experienced coach or consultant, but for the ones that are most relevant and offer the most value.
I built a very successful business myself, solely by utilizing the power of the media and podcasters. I was featured in media outlets like Cosmopolitan, Instyle and Closer, along with countless huge national women’s magazines and websites with millions of readers. I shared my story on countless podcasts and TV shows, built a blog with 100.000+ monthly organic readers, scored a book deal with a huge German publishing house and wrote a bestselling book. And you can do this too!
My Publicity Rockstar™ Method is an easy to follow step-by-step system that will work for you too! If you have already tried to get publicity and it didn’t work, chances are you missed something out. Book a call and we can clarify what the issue was and how we can solve it.
No, you will only be able to access all benefits of the membership as an enrolled member. If you decide to leave, you will lose access to all the materials as well as to the community.
That’s awesome! If you’ve been featured in the media once or twice, it’s a great sign that your story and message are interesting to journalists. However, if you’re not getting featured on a regular basis, you have no idea why you got featured, or you have no clear strategy behind your publicity work, we should talk! Please book a call.
To get through the training and implement the strategy you want to calculate between 3-5 hours per week. Once you’re up and running with your customized strategy, your efforts to get regular media and podcast features will cost you around 2 hours per week.
You can choose between three tiers that range between €49 and €99 euro per month. Please check the price table above on this website.
Nope, all I teach is possible to achieve without any software. Sometimes we will recommend software to leverage your time, but we share both free and paid options. The free option is always of a good quality.
I will provide you with all the media contacts that you need.
I have access to an international journalist database, which means I can provide you with the contact details of journalists in any country. I’ll teach you how to build relationships with journalists so you’re set up for long-term success and never need to rely on a PR agency (just to lose all the relationships once you leave the agency).
Absolutely not! I give and teach you everything you need to successfully pitch the media and podcast hosts.
First of all, you can reach out to the media and podcast hosts yourself! And that’s what they prefer!
Secondly, no one knows your business and your story as well as you do, and no one can pitch it like you can.
And thirdly, if you want a really good publicist or agency (someone who gets you relevant media coverage), it will cost you around €5.000 to €15.000 per month! And even then, you’re not their only client, which means they have to split their attention and time.
Plus: You’ll be dependent on them because they own the most important asset of PR – the contacts and relationships!
I’ll teach you to become your own publicist so you can use this lifetime skill and never need to rely on a publicist or PR agency.
First off, publicity is FREE, advertising is EXPENSIVE.
According to Gary Vaynerchuk, a Facebook ad that costs $4 today will cost approx. $80 in around five years time, due to increasing demand. That will make it almost impossible for (most) small business owners to compete with the global player who can afford these prices. So it’s a good idea to be prepared with a publicity strategy, even if you can afford to advertise today.
Advertising is what you say about yourself, and we can all see through to its core purpose – selling your product or service.
PR, however, is what other people say about you. This third-party endorsement builds trust, credibility and authority – and that shouldn’t be underestimated for building a wildly profitable coaching and consulting business
Look, you can keep on creating outstanding content, post it and feel like you’re screaming into the void. Or you can create strategic content that lives on in the online world and brings you clients, even years later.
I know that deep down, you already know that you have to stop playing small and level up your business so that you become this highly-paid sought-after industry expert that impacts so many people and changes so many lives.
If this wasn’t the case you wouldn’t have made it so far.
You know that you have so much to give and to share with the world and that it’s time that everyone knows, and more importantly, that the ones who need your help find you and are able to work with you.
Inside the Publicity Rockstar™ Inner Circle, I do not only show you every single step that you need to take to get featured in prestigious magazines and podcast shows, you also get everything you need (high-converting pitching templates, a media and podcast database, a proven story idea vault, etc.) including weekly LIVE calls and a community. I am also your mentor and biggest cheerleader!
This unique membership doesn’t leave you behind with questions, doubts, or overwhelm. We are here to support you along the way because your success is our success 🥂
So, if you’re ready to finally take the leap and stop playing small, then I am here for you.
Depending on your choice you’ll be enrolled at €49 or €79 or €99 per month. You’ll get instant access to EVERYTHING mentioned above, e.g. the video training, the pitching templates, the extensive media list, etc.
Once you become a member, you can cancel your monthly membership at anytime for any reason. No questions asked.