Coaches, Consultants, Trainers and Experts

LEARN HOW TO GET FEATURED IN PRESTIGIOUS MAGAZINES AND PODCAST SHOWS

TO BE SEEN, HEARD AND HIGHLY PAID.

Build instant trust and authority, grow your audience, and reach new clients without wasting time on social media or paying for ads and agencies.

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€3.994

Become a well-known expert

Stand out from your competition

Get more clients

My customers no longer struggle to get their message in front of the people they are meant to serve​

Many coaches and consultants started their business because they wanted to make an impact with their work and get paid for doing what they love.

Yet too many are exhausted from their self-marketing because they spin their wheels on social media or burn money with ads that don’t work. 

The problem is that they try to grow a business alone, without tapping into existing audiences to accelerate their business growth.

I help my clients to leverage the reach, impact and reputation of top-tier media outlets and podcast shows by getting them featured so they get visible and attract clients that pay them top dollar for their services.

Become a well-known expert with a flourishing business without wasting time on social media or paying for ads and agencies.

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CLIENTS FEATURED ON

I know what it feels like to be exhausted and frustrated from trying to get visible to your ideal client.

Hello ambitious human, Im Simone!

Certified PR Consultant with 20+ years experience in the media and PR world, Visibility Strategist, Storyteller, Publicity Rockstar™, bestselling author, wife, mother to two tiny humans and a huge fan of rock and heavy metal music. 

In 2014 I launched my first business in the relationship coaching niche. I was new to business and followed the advice of all the online marketing gurus and “did all the things”. 

Completely exhausted and frustrated I decided to go back to my roots – which are journalism and PR. Only then I have grown a very successful coaching business – VERY FAST. Media features in Cosmopolitan and Instyle as well as a book deal with a huge publishing house only were the cherry on the cake. My programs sold out and most of the time I was fully booked. 

Today I teach coaches and consultants how to leverage the media and podcast shows to get visible and attract clients that pay them top dollar for their services. 

To succeed with your media and podcast outreach I designed a simple and easy to follow
step-by-step system that I guide my clients through, called the Publicity Rockstar™ Method

1. Rockstar Offer

Understand your ideal client. Know what you want to be known for. Have an offer in place that you want to sell.

2. The Audience

Find the media outlet / the podcast shows that are consumed by your ideal client, and learn how to pitch the right person.

3. The Hit

Understand what a journalist / a podcast host is looking for and be able to share a compelling story that your ideal client will listen to.

Let me guide you through these steps

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4. The Stage

Write an outstanding pitch the journalist / podcast host will love and accept.

5. The Performance

Learn how to write a rockstar guest article and how to give a rockstar interview that makes your ideal client approach you (hello inbound leads!).

6. The Promotion

Become a master in leveraging your media coverage for clients, cash and reputation.

OR...
Skip years of trying to grow an audience and instantly build trust
with your prospects by learning how to get featured in
prestigious magazines and podcasts shows.

Become a Publicity Rockstar™ Inner Circle Member

WHAT YOU'LL GET

In 12 weeks you will not only learn exactly how to pitch yourself to prestigious magazines and podcast shows, if you put in the work and follow the Publicity Rockstar™ Method you will very likely have your first feature! 

This GROUP COACHING program is designed to not only give you access to ALL the knowledge that you need to become your own publicist, but there is a ton of support and accountability included, too! 

We have weekly live coaching calls including hot seat coaching, where you can bounce story ideas, get feedback and ask all your questions so that you can gain all the knowledge and build unshakable confidence to pitch yourself to the media and podcast shows!

Check out all the details of the great stuff that is included

In-depth Publicity Rockstar™ Video Training

Get access to my in-depth video training of my Publicity Rockstar™ Method, a proven step-by-step process. to get featured in prestigious magazines and podcast shows. This training will teach you EVERYTHING that you need to know to get featured in an easy and very digestible way so that you’re not overwhelmed but finally take action and move towards those BIG features!

Proven-to-Work Pitching Templates

Stop guessing what could work and use my templates of the highest converting pitches that you can send to journalists and podcast hosts right away.

Story Idea Vault

Never have a hard time coming up with story ideas again! Just easily access the 150+ story ideas, make them your own and pitch them right away.

Extensive Media List

Save hours of researching and check out our extensive media list with magazines and websites that are looking for contributors aka guest writers! It’s a list of 1700+ sites in 15+ industries ranging from business, to health, dating, parenting, career, finance and more.

Worksbooks & Tracking Sheets

Use our workbooks to follow the training so that you get all perfectly set up and utilize our tracking sheets to maximize your success!

Weekly Live Calls

Join our weekly live calls to ask any question that you have and get an in-depth answer from Simone and access the swarm intelligence of the community.

Masterclasses

We host monthly masterclasses on a variety of subjects (e.g. creating lead magnets, sales, self-confidence, storytelling, and so many more) because we know that we are never done learning.

Save €€€ and Learn a Lifetime Marketing Skill

Learn a lifetime marketing skill that allows you to never be dependent on a PR agency or a publicist (that otherwise will cost you between €5.000 and €15.000 PER MONTH).
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If you join before the timer on top of the page is up AND pay in full, I gift you a 45-min 1-to-1 PR Strategy session with me personally which is valued at €397.

Enroll Now!

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BUT DON'T TAKE MY WORD FOR IT.

Here's what my clients say:

Connecting with Simone has been an absolute dream! Over the years, I have struggled with getting my name out there and Simone immediately relieved me of those frustrations. Her structure taught me how to position myself as an expert, how to engage my audience with passion, and how to pitch like a badass. The best part…I got a YES on my first pitch to Healthline, a highly reviewed health magazine with 250 million (!) monthly readers, featured as a guest contributor, and got PAID $300 for that post. Simone is an incredible PR & Publicity coach and mentor! I am deeply grateful for all that I have learned from her, her endearing support each step of the way, and the skills I have mastered for a lifetime.

Mercedes Fernandez
Founder of Walk with Pop

Simone’s experience as a business owner and coach in the love industry has been invaluable! Her coaching is brilliantly structured, clear and it takes you through step by step how to become your own PR agent. I went from zero clients at the start of working with Simone to now an almost full coaching practice where the vast majority of my leads are generated through PR. I could not have done this without Simone and I highly recommend her to any coach, whether you are new to the industry or at it for many years.

 

 

Kelly Brändli
Matchmaker and Found of The One

 I’ve been featured in online magazines such as Vriendin (600.000 readers), Wendy online (my story was read by 220.000 unique readers) and in Libelle, Netherland’s biggest women magazine with more than 1,4 Mio readers. These media features helped me to get new clients and they quadrupled my website visitors. Simone makes this new world of PR and contacting media outlets so easy to do!! Working with her not only helped me to grow my business but I also gained a ton of self-confidence to reach out to journalists and give media interviews.

Bjelke Rietveld-Debruin
Self Love Coach and Pranic Healer

Due to the pandemic I wasn’t able to meet people and to grow my business. Also, I had zero confidence in my writing skills. Working with Simone really changed my life and my business and I really recommend her if you want to get your name and your message out there. I was an editor pick one week for Elephant Journal and actually got paid. And I also got into Purpose Fairy and most recently into Tiny Buddha. The latter brought in over 100 subscribers to my newsletter in just three days!! And that was a big big win.

Nancy Candea
Second Half of Life Coach

 I was featured on 3 podcasts within 30 days of hiring Simone. I would recommend hiring her as a PR consultant in a heartbeat. She’s amazing at what she does. She delivers what she promises. And she’s certainly an amazing investment to make and a consultant for the keeps.

 

 

Aasma Wasti
Founder and CEO of Accelera8 Global

Getting featured in the media and on podcast shows is NOT optional if you want to grow a highly-profitable coaching + consulting business!

Many coaches and consultants think that media and podcast coverage is a nice gimmick that they will work on ‘somewhere down the road of entrepreneurship’.

Let me tell you one thing

The coaching market is VERY crowded. It became more crowded during Covid as people had to make career shifts, and it will grow even more. It’s estimated that the coaching market is a $20 billion USD industry by 2022.

Become a Publicity Rockstar™

Join Today

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What does that mean for you?

You need to stand out in the sea of competition.

You need to cut through the noise and become visible to your ideal client.

You need to build authority, trust and credibility to be able not only to stay in the market, but to run a highly profitable business!

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Media and podcast features can do all of that at once!

I have created an easy to follow step-by-step process. The beauty about my approach is that following my Publicity Rockstar™ Method, my clients get all they need to build an impactful and profitable brand: Visibility, Authority, Credibility and Trust.

Want to know what you can expect from the The Publicity Rockstar™ Inner Circle? Have a look…

Some more client conversations…

Don't buy into that one limiting belief...

I talk to so many coaches and consultants who think they aren’t ready to get media and podcast coverage yet. Please know, even if you started your business yesterday, you are able to land amazing features! Why? Because the media doesn’t look for the most experienced coaches and consultants, they look for those who add the most value to their audience. So let’s get started today!

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What you also
might think you need but you actually DO NOT…

You don’t need a PR agency or a publicist. I will guide you through an easy process so that you understand how to get featured in the media and on podcast shows and never will be in need to pay 10k to 15k per month (!) to an agency.

You don’t need media contacts. I will teach you an easy way to identify and connect with the right journalist /podcast host that is interested in your story and expertise. 

You don’t need a social media following. Journalists need to create up to 10 stories per day! They aren’t interested in your social media following, they are interested in the value that you can add to their audience. 

You don’t need to have hundreds of clients. To come up with compelling story ideas that are interesting you don’t have to have hundreds of clients. Actually you wouldn’t even have to have one client to offer valuable input to a journalist.

You don’t need to be a writer. If you are able to coach your clients, you are able to write content that your ideal client loves. And to be 100% sure, I will teach you every single step, and even proofread it, if needed. 

You don’t have to be a well-known expert. By being featured in top-tier media outlets and on prestigious podcast shows you are extremely visible and become a well-known expert.

You don’t need to invest hundreds of hours to be successful. Actually, once you have the foundation in place and understand the process, it will take you 2-3 hours per week (!) to successfully pitch yourself. How much time do you waste on social media?

Yes, it is possible for you too, even if you secretly suffer from imposter syndrome (we all do, and I will show you how to overcome it)!

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14 Days Money Back Guarantee

 If you put in the work (as described in our terms) and you are still not happy with our program within 30 days of purchase and believe The Publicity Rockstar™ Inner Circle is not for you, we will provide you a full refund. But we don’t think it will come that far because when you do the work and follow our proven step-by-step method you can achieve the same success as the stories shared on this page.

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frequently asked questions

Have a question?

If you are a coach or consultant who serves clients and has a mission, a story, a message, knowledge and/or services that the world needs to hear about, you are ready to pitch yourself to the media and podcast hosts.

The media needs you just as much as you need the media; keep that in mind. Some journalists have to create up to 10 stories per week (!), they need fresh content, a lot of it. And you have it!

Not only! I talk to so many coaches and consultants who think they aren’t ready to get media and podcast coverage yet. Please know, even if you started your business yesterday, you are able to land amazing features! Why? Because the media doesn’t look for the most experienced coaches and consultants, they look for those who add the most value to their audience. 

You see, the coaching market is VERY crowded. It became more crowded during Covid as people had to make career shifts, and it will grow even more. It’s estimated that the coaching market is a $20 billion USD industry by 2022. 

What does that mean for you? 

  1. You need to stand out in the sea of competition. 
  2. You need to cut through the noise and become visible to your ideal client. 
  3. You need to build authority, trust and credibility to be able not only to stay in the market, but to run a highly profitable business!

 

Media and podcast features can do all of that at once! 

In a nutshell, it gives you everything that you need to build a profitable business: visibility, authority, credibility and trust.

Here’s a simple formula:

AUTHORITY attracts attention  + CREDIBILITY closes clients  = PUBLICITY propels profitability

Your ideal needs to trust you. Trust is one of the most important factors in their buying decision, especially as a coach and consultant, because ‘you are the product’ they buy. By seeing you in the media and on podcast shows in their subconscious you are a trustworthy expert because you are endorsed by the endorsed, so to say. 

A bit more tangible, that means:

  • You become a well-known expert.
  • You stand out in the sea of competition.
  • You close more sales and make more money.
  • And: You get more opportunities such as e.g. 
    • speaking opportunities (hello TEDx!)
    • book deals (hello bestselling author!)
    • partnerships (hello additional income stream!)

That’s the case for most of my clients, but that’s why I’m here. I help you build the confidence that you need.

Good, because that’s what I’m here for 🙂 You don’t have to be a well-known expert in your field to get featured, you become one though your media and podcast features.

Crafting a compelling brand story that your clients will listen to, is one of the core aspects of our work together. I help you to put your story into words so you can confidently share it in the media and on podcast shows (and everywhere else!).

Yes, absolutely! The media and podcast hosts don’t look for the most experienced coach or consultant, but for the ones that are most relevant and offer the most value.

I built a very successful business myself, solely by utilizing the power of the media and podcasters. I was featured in media outlets like Cosmopolitan, Instyle and Closer, along with countless huge national women’s magazines and websites with millions of readers. I shared my story on countless podcasts and TV shows, built a blog with 100.000+ monthly organic readers, scored a book deal with a huge German publishing house and wrote a bestselling book. And you can do this too!

My Publicity Rockstar™ Method is an easy to follow step-by-step system that will work for you too! If you have already tried to get publicity and it didn’t work, chances are you missed something out. Book a call and we can clarify what the issue was and how we can solve it.

Yes, absolutely! You have lifetime access to the Publicity Rockstar™ video training, the pitching templates, the story vault, the extensive media list, the workbooks and tracking sheets. 

Additionally, you can join the optional alumni group after you have completed your 12 weeks to be able to  keep on joining the live calls, masterclasses getting access the community and getting personalized feedback on your work. 

That’s awesome! If you’ve been featured in the media once or twice, it’s a great sign that your story and message are interesting to journalists. However, if you’re not getting featured on a regular basis, you have no idea why you got featured, or you have no clear strategy behind your publicity work, we should talk! 

To get through the training and implement the strategy you want to calculate between 3-5 hours per week. Once you’re up and running with your customized strategy, your efforts to get regular media and podcast features will cost you around 2 hours per week. 

You can either pay €1,997 in full and save €385, or choose the payment plan and make 6 payments of €397 each. 

Nope, all I teach is possible to achieve without any software. Sometimes we will recommend software to leverage your time, but we share both free and paid options. The free option is always of a good quality.  

I will provide you with all the media contacts that you need.

I have access to an international journalist database, which means I can provide you with the contact details of journalists in any country. I’ll teach you how to build relationships with journalists so you’re set up for long-term success and never need to rely on a PR agency (just to lose all the relationships once you leave the agency).

Absolutely not! I give and teach you everything you need to successfully pitch the media and podcast hosts.

No.

First of all, you can reach out to the media and podcast hosts yourself! And that’s what they prefer! 

Secondly, no one knows your business and your story as well as you do, and no one can pitch it like you can.

And thirdly, if you want a really good publicist or agency (someone who gets you relevant media coverage), it will cost you around €5.000 to €15.000 per month! And even then, you’re not their only client, which means they have to split their attention and time.

Plus: You’ll be dependent on them because they own the most important asset of PR – the contacts and relationships! 

I’ll teach you to become your own publicist so you can use this lifetime skill and never need to rely on a publicist or PR agency.

Great question! 

First off, publicity is FREE, advertising is EXPENSIVE. 

According to Gary Vaynerchuk, a Facebook ad that costs $4 today will cost approx. $80 in around five years time, due to increasing demand. That will make it almost impossible for (most) small business owners to compete with the global player who can afford these prices. So it’s a good idea to be prepared with a publicity strategy, even if you can afford to advertise today.

Also: 

Advertising is what you say about yourself, and we can all see through to its core purpose – selling your product or service. 

PR, however, is what other people say about you. This third-party endorsement builds trust, credibility and authority – and that shouldn’t be underestimated for building a wildly profitable coaching and consulting business

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Publicity Rockstar™ Inner Circle is a service from simonesauter.com

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